Not Isn't Heard


Do not think about purple penguins.

Are you thinking about purple penguins?


It is far more powerful to focus on what we want to see. Asking for what we do not want puts our attention on it, creating more of it.

Listen for your nots and transform your phrasing to use affirmitave language. Pray for what you want to see in your world and you’ll have much better odds of getting it.

Reflected by the seven folds of gilded scat in the Etsaman original art design, these beliefs exemplify ignorance.